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Moving Away from Insurance Dependence
The shift from traditional dental insurance to over 80% being PPOs has had a cataclysmic impact on patient health, workplace stress and dental incomes. Mark shares a Six Step process providing scripts, letters, and analysis that will help you move towards greater independence from insurance. Build and deliver appropriate value propositions and share them with patients so they understand what good dentistry is and what insurance isn't. Consumers make choices everyday regarding higher valued products and services, let great dentistry be a choice.

Learning Objectives:
• Measure, monitor and manage the impact of reimbursement decay in your practice
• Choose quality deliverables, behaviors and communications that support better patient education and choice.
• Help patients understand the true role of dental ‘insurance’.
• Develop a personalized plan and timeline to take back your practice.

Sep 18, 2019 08:00 PM in Eastern Time (US and Canada)

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Mark Murphy, DDS, FAGD
@The Pankey Institute
Mark is the Lead Faculty for Clinical Education at ProSomnus Sleep Technologies, Principal of Funktional Consulting, serves on the Guest Faculty at the University of Detroit Mercy School of Dentistry and is a Regular Presenter on Business Development, Practice Management and Leadership at the Pankey Institute. He has served on the Boards of Directors of the Pankey Institute, National Association of Dental Laboratories, the Identalloy Council, the Foundation for Dental Laboratory Technology, St. Vincent DePaul’s Dental Center and the Dental Advisor. He lectures internationally on Leadership, Practice Management, Communication, Case Acceptance, Planning, Occlusion, Sleep and TMD. He has a knack for presenting pertinent information in an entertaining manner.