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[Webinar] 5 Lessons Learned: How Progress Improved its Marketing with Multi-Touch Attribution - Sojourn Solutions
5 Lessons Learned: How Progress Improved its Marketing with Multi-Touch Attribution
Are you planning to add multi-touch attribution in 2020? Or have you already added multi-touch, but you're not seeing the results you expected? Either way, you should plan to attend this webinar.

In it, Carmen Gardiner, Director of Marketing Operations at Progress, and Dan Vawter, Managing Partner at Sojourn Solutions, discuss 5 lessons Carmen and her team have learned (so far) in their journey to add multi-touch attribution.

These five lessons will help you take your multi-touch attribution plans to the next level, improving your marketing performance. Register today.

Feb 20, 2020 11:00 AM in Eastern Time (US and Canada)

Sojourn Solutions
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Speakers

Carmen Gardiner
Director of Marketing Operations @Progress
Carmen has led the charge on Progress’ marketing attribution journey, from single-touch (both last and first touch models) to today’s multiple multi-touch models using Bizible. She’s a popular presenter at Oracle Marketing Cloud’s Modern Customer Experience speaking the last several years on Eloqua hacks (she’s a hacker at heart), as well as an interview guest on podcasts and blogs based on her valuable experience on the topics of marketing operations and marketing attribution.
Dan Vawter
Managing Partner @Sojourn Solutions
Dan was introduced to marketing 19 years ago when working as a software engineer and has enjoyed working with marketers ever since. Dan is dedicated to ensuring his teams’ clients are successful in blending their use of marketing teams, process and martech. He’s spoken at multiple Eloqua and Marketo User Group meetings over the years and is particularly passionate on the topic of marketing attribution.