People connect through stories. Great stories told well, build understanding, help to move mindsets and show the way forward. There’s an art to storytelling but also a craft to the process of developing an organisational story that resonates and that moves people to take action.
Join Penny Edmondson and Megan Dwyer from M&P Partners to learn about the award-winning narrative they created for the Red Cross Blood Service to communicate how working for the Blood Service can be a career with meaning, challenge and professionalism. Take a behind the scenes look at the business challenges that needed to be addressed and the process they used to bring the story to life.