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Online brand protection: How IP leaders define, track, report & assess KPIs?
Online brand protection: How IP leaders define, track, report & assess KPIs?
Managing IP in partnership with Red Points will be hosting real world examples and benefits of using brand protection software on May 27.

How do IP leaders report on metrics of brand protection software? In fact, how do they even define them?

While many rely on spreadsheets to monitor performance, others are using self-created reports to share with stakeholders and showcase brand protection efforts and success.

There are a number of methods for measuring brand value. These involve looking at revenue gain, regulatory compliance, intellectual property protection, and many other areas necessary for protecting brands.

Join our webinar and learn how IP leaders are defining, measuring, monitoring, and reporting on their brand protection software.

In this webinar you’ll learn:
1. Real-world examples of how IP leaders are using brand protection software to bolster their brand protection programs
2. What you should expect from using brand protection software
3. Metrics & KPIs you can track to effectively measure a brand protection software success

#MIPWebinar
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SPEAKERS

Andreas Beck, Senior customer success manager @Red Points

Jon Howell, General counsel @Hyperice

Patrick Winsgrove, Americas editor @Managing IP

May 27, 2021 12:00 PM in Eastern Time (US and Canada)

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Speakers

Andreas Beck
Senior customer success manager @Red Points
Andreas has spent more than seven years in Customer Success, working for different companies in Germany and Spain. As an ambassador for his clients, his main mission is to help them succeed in their own organization and to drive value and ROI in the process. He works as a Senior Customer Success Manager at Red Points’ Barcelona office where he advises customers from different verticals and jurisdictions on all matters regarding the protection of their Intellectual Property Rights online.
Jon Howell
General counsel @Hyperice
Jon Howell is General Counsel at HyperIce. He oversees the IP department at the company. Hyperice is the leader in recovery and movement enhancement technology, utilizing ice, heat, percussion, and vibration.
Patrick Winsgrove
Americas editor @Managing IP
Patrick reports on patent-related issues, including FRAND, supplementary protection certificates and patent eligibility, as well as trade secrets. He also assists with chairing industry events and producing conference newspapers.