In the mobility and automotive industry, environmental, economic and urbanization trends are moving consumers from traditional, individual car ownership to ride sharing and car sharing economies. The average number of users per car is skyrocketing, by 2020 a shared car should be used in average by 100 different drivers. Therefore, it becomes more and more complex to manage individual comfort and vehicle safety.
As the automotive industry adopts new models like shared economy and robo-taxis, digital olfaction technology provides an opportunity to improve the user experience in a way that can speed adoption. Using this technology to identify smells in the car—both nuisance, such as cigarette smell, and those indicating component malfunctions, such as a fuel leak—OEMs, incumbent car manufacturers and fleet providers can provide new services that ensure health and comfort of drivers.
This webinar will provide an overview of key consumer trends in mobility, innovations shaping the industry, and three ways digital olfaction can help improve consumer experiences as they relate to these trends.