Imagine it: that company you love reaches out and offers to send you a cool new product the world has yet to see for FREE. They are testing new products and want to get your feedback. That’s right, after spending tons of money buying their products and telling others how great they are, the company is recognizing YOU! Your mind goes crazy and you can’t wait to get the product in hand and give feedback.
But at every turn, the company siphons away your enthusiasm. They don’t realize that a plain cardboard shipping box without a personal note of appreciation isn’t very compelling. Or the total lack of instructions on what kind of testing they’re looking for. Or communication that makes you feel like they simply don’t want to talk to you until *they* are ready for your feedback at the end of the program.
How we engage our customers in product insights programs (PIP) relies on success by a 1000 paper cuts; small, constant positive connections that will yield huge results on multiple fronts.
This session will introduce you to a recent PIP experience gone wrong at every turn. Community5 CEO and hobbyist woodworker, Jake McKee, will share his personal experience of being invited to test a table saw from one of his favorite tool companies and how that experience ultimately failed.
In this session, you will learn:
* Designing a program for maximum success for more than just the engineering department
* Best practices for selecting PIP members
* How to setup the program for success from the first contact with new members
* How to create an amazing experience from the earliest stages through the end of the program
* How to think about “success” for a Product Insights Program