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Brand Battle: Whiskey, Bourbon & Scotch
Join Bill Rancic and distribution decision-makers as they hear from rising young brands in the Whiskey, Bourbon & Scotch Category on Tuesday, August 3, 2021 at 1:00 pm EDT. The Whiskey/Bourbon category has seen exponential growth in the craft space across the world and you won’t want to miss our slate of contenders going head-to-head!

Brands will have the opportunity to present their product to a panel of wholesaler decision-makers hailing from large and small Distribution companies all across the country. They’ll receive candid and constructive feedback, all while gaining a rare level of exposure with a live audience comprised of industry tastemakers, media, and wine and spirits enthusiasts.

Along with learning about new brands coming to the market, you will also hear about the latest trends the WSWA SipSource analyst is seeing in the Whiskey, Bourbon & Scotch category!

At the end of the tournament, the judges will select a category winner and the audience will select the Peoples’ Choice winner. Be sure to stick around to the end to cast your vote!

Don’t miss the rest of the tournament! Register for upcoming sessions now:
• Cordial, Liqueur & After-Dinner Drink - August 10
• Brand Battle Championship - September 14

Aug 3, 2021 01:00 PM in Eastern Time (US and Canada)

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