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The New Modern Marketing Researcher: The DIY Platform User

01:01:00

Jun 4, 2021 11:26 AM

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Speakers

Sheri Lambert
Faculty Member, Marketing and Supply Chain Management @Temple University
Sheri Lambert is a globally recognized executive and award-winning educator with over 25 years of experience leading initiatives at the intersection of branding and marketing in both the public and private sectors. She is a faculty member in Marketing and Supply Chain Management at the Fox School of Business of the Temple University where she teaches Marketing Strategy, Digital Innovation in Marketing and Consumer Buyer Behavior at the undergraduate, graduate, and executive levels. Professor Lambert also is the Academic Director of the MS-Market Research & Insights (MSMR) Program at Temple University and in this role leads the MSMR Industry Advisory Board. In addition, she is the senior faculty advisor to Temple University's American Marketing Association collegiate chapter.
Brooke Reavey
Assistant Professor of Marketing @Dominican University
Brooke Reavey, Ph.D., is an Assistant Professor of Marketing at Dominican University in River Forest, IL. She received her Ph.D. in Marketing from Drexel University and her M.S. in Market Research from Temple University. She worked on both the buyer and supplier side of market research before joining the ranks of academia. Her research on the market research industry focuses on the education side of market research and how best to teach market research to undergraduate students.