Local business reviews have evolved drastically over the years. But has your review strategy changed to adapt?
In this session, local SEO expert, Mike Blumenthal, will show you how reviews have changed and what those changes mean for your business. You'll learn:
• Which review platforms matter now
• How reviews actually influence customer decisions
• The impact of review gating
• How Google uses reviews to understand your business
You'll also learn how businesses now use reviews to get strategic insight into internal processes and way to improve their customer experience.