Getting publicity for your business is crucial. By encouraging others to talk about your business in a positive light, be it journalists, bloggers, customers, or employees, can help distinguish your business from the competition, increase your leads, boost your sales and improve your overall brand awareness. We invite you to join Craig Lawson, Business Development Director at STV, at this month’s STV Growth Academy as we explore how your business can build an effective PR and communications strategy to enable your business to grow even stronger.
Kirstin Stevenson, Head of Communications at STV, and Stephen Innes, PR Executive at STV, will be discussing the most effective ways to generate PR for your business with tips and advice on engaging with the media and creating a newsworthy story. Kirstin and Stephen will also be sharing how working with STV can help generate fantastic PR for your business with real examples from businesses that have achieved success.
We will also be joined by Gill Petrie, Head of Marketing at STV; Alex Aitchison, Social Lead at STV; and Rachael Sims, Digital Marketing Executive at STV, who will be discussing the creative ways you can use both organic and paid social media strategies to amplify your message and enable your PR to be even more impactful.
For our panel discussion, Gaynor Simpson, PR Manager at Women’s Enterprise Scotland will be exploring our topic further, sharing her expertise and experiences in building an effective PR and communications strategy.
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