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Digital Week 7 - Smart Mobility with Prof. Dr. Andreas Herrmann
Executive School Webinar Week, Slot 7 with Prof. Dr. Andreas Herrmann

The online session will include a 20-25 minute presentation and a subsequent live Q&A. All webinars are free but registration is required. Everybody who registers will receive a link to the recording of the webinar.

Check out our other Digital Week webinars at https://www.es.unisg.ch/en/page/executive-school-webinar-week
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Andreas Herrmann
Prof. Dr. @Institute for Customer Insights of the University of St. Gallen
Prof. Dr. Andreas Herrmann is Professor of Business Administration at the University of St.Gallen and runs the Institute for Customer Insights (ICI) together with Prof. Dr. Torsten Tomczak and Prof. Dr. Wolfgang Jenewein. In his research, Prof. Dr. Herrmann deals with topics such as Behavioral Economics and Brand Management. Andreas Herrmann has published 15 books and more than 250 scientific articles in leading international journals such as the Journal of Marketing and the Journal of Marketing Research. In addition, Andreas Herrmann is known for his close contacts with the business world and his practice-oriented research. For years he has been conducting numerous cooperation projects with renowned companies such as Audi, Porsche, Roche, Sonova and others.