In a single week, Pepsi pulled down a major ad campaign, the president’s press secretary was forced to apologize, and United Airlines experienced a $1.4 Billion dollar drop in their stock value because of the viral video showing a passenger being dragged from a plane.
The common factor: Social media brought pressure on each of these entities in ways that none of them were prepared to face.
This is the changing face of crisis in the digital age. Are you prepared? Are you ready?
Crisis communications expert Gerard Braud, will guide you through a series of case studies to examine what best practices in the digital age looks like. Then you’ll get insight to his 5-step sunny day strategies that will guide you on your darkest day.
In this webinar you will:
-Discover why speed is more important than ever before
-Examine the complex roll of social media in a crisis
-Learn how to prepare today for tomorrow’s unknown