The Jewellery World Awards (JWA) (formerly known as JNA Awards) will announce the 2021 Honourees on 26 October on an online event, to be followed by the first of a 3-session webinar series, themed “Leading Through Change & Uncertainty” where business leaders and industry experts will gather to share their insights.
Complementary strategy looks at how a business utilises services/products directly or indirectly related to their core products to create additional value for its customers. This approach has been adopted successfully by various businesses to increase sales, enhance revenue and maintain a loyal customer base.
Keynote speaker Dr Mark Lee will present the framework and provide real-life business examples to illustrate the concept. The panelists will explore and discuss how complementary strategy can be applied to the jewellery industry.