webinar register page

Topic

Spalk x SportBusiness Webinar – Localising sports content to reach new audiences: the opportunities and the challenges

Description

Localising sports media content to reach diverse markets is a major challenge for sports rights-holders and broadcasters. Effective localisation can unlock new audiences, markets and revenues. Historically, it has been a costly and complex process, but new technology is lowering the barriers. We speak to media and technology experts to understand the scale of the opportunities and the challenges.

Speakers TBA

Recording Duration

01:11:00

* Required information

Speakers

Kevin McCullagh

Editor, Asia-Pacific @SportBusiness

Xiaowei Guo

International Digital Content Coordinator @LaLiga

Xiaowei is an experienced international digital marketing team leader. Before joining LaLiga in 2017, he worked in sports-related roles at organisations including eBay and Stubhub.

Ben Reynolds

Co-founder and CEO @Spalk

Ben has deep experience in the sports media, venture capital and broadcast industries. Having co-founded Spalk five years ago, he has a track record of developing partnerships with leading sports properties and broadcasters around the world.

Spencer Douglass

Senior Director and Content Team Leader @NBA Asia

As Senior Director of Programming & Production for NBA Asia, Spencer Douglass oversees the development and production of non-live NBA programming for the league in Asia-Pacific, delivering NBA content across the league’s direct-to-consumer streaming service, NBA League Pass, NBA applications, websites and channels (including NBA TV), social media, and partner platforms. Since joining the league in 2017, Douglass has spearheaded several notable projects, including the creation of original programming such as “NBA On Fire”, “Josh Giddey: Road to NBA”, and the award-winning docuseries “Ball In The New Normal”. Douglass has more than 10 years of experience in the entertainment industry. Prior to the NBA, Douglass served as Head of Creative for Maker Studios SEA at The Walt Disney Company.

Luis Fuentes

Director Special Projects @Olympic Channel

Time Zone:

Your Information
Send to
Message preview	Hi there, You are invited to a Zoom webinar. When: Jun 9, 2022 09:30 AM London Topic: Spalk x SportBusiness Webinar – Localising sports content to reach new audiences: the opportunities and the challenges Register in advance for this webinar: https://us06web.zoom.us/webinar/register/WN_ucVpwhhzQyGXN-b6KjS7Fg After registering, you will receive a confirmation email containing information about joining the webinar. ---------- Webinar Speakers Kevin McCullagh (Editor, Asia-Pacific @SportBusiness) Xiaowei Guo (International Digital Content Coordinator @LaLiga) Xiaowei is an experienced international digital marketing team leader. Before joining LaLiga in 2017, he worked in sports-related roles at organisations including eBay and Stubhub. Ben Reynolds (Co-founder and CEO @Spalk) Ben has deep experience in the sports media, venture capital and broadcast industries. Having co-founded Spalk five years ago, he has a track record of developing partnerships with leading sports properties and broadcasters around the world. Spencer Douglass (Senior Director and Content Team Leader @NBA Asia) As Senior Director of Programming & Production for NBA Asia, Spencer Douglass oversees the development and production of non-live NBA programming for the league in Asia-Pacific, delivering NBA content across the league’s direct-to-consumer streaming service, NBA League Pass, NBA applications, websites and channels (including NBA TV), social media, and partner platforms. Since joining the league in 2017, Douglass has spearheaded several notable projects, including the creation of original programming such as “NBA On Fire”, “Josh Giddey: Road to NBA”, and the award-winning docuseries “Ball In The New Normal”. Douglass has more than 10 years of experience in the entertainment industry. Prior to the NBA, Douglass served as Head of Creative for Maker Studios SEA at The Walt Disney Company. Luis Fuentes (Director Special Projects @Olympic Channel)

webinar register page

The webinar has ended

Register to watch this recording on-demand

Speakers

webinar register page

The webinar has ended

Register to watch this recording on-demand

Speakers

Share via Email

Switch Time Zone

Upcoming Meetings