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Spalk x SportBusiness Webinar – Localising sports content to reach new audiences: the opportunities and the challenges
Localising sports media content to reach diverse markets is a major challenge for sports rights-holders and broadcasters. Effective localisation can unlock new audiences, markets and revenues. Historically, it has been a costly and complex process, but new technology is lowering the barriers. We speak to media and technology experts to understand the scale of the opportunities and the challenges.

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Kevin McCullagh
Editor, Asia-Pacific @SportBusiness
Xiaowei Guo
International Digital Content Coordinator @LaLiga
Xiaowei is an experienced international digital marketing team leader. Before joining LaLiga in 2017, he worked in sports-related roles at organisations including eBay and Stubhub.
Ben Reynolds
Co-founder and CEO @Spalk
Ben has deep experience in the sports media, venture capital and broadcast industries. Having co-founded Spalk five years ago, he has a track record of developing partnerships with leading sports properties and broadcasters around the world.
Spencer Douglass
Senior Director and Content Team Leader @NBA Asia
As Senior Director of Programming & Production for NBA Asia, Spencer Douglass oversees the development and production of non-live NBA programming for the league in Asia-Pacific, delivering NBA content across the league’s direct-to-consumer streaming service, NBA League Pass, NBA applications, websites and channels (including NBA TV), social media, and partner platforms. Since joining the league in 2017, Douglass has spearheaded several notable projects, including the creation of original programming such as “NBA On Fire”, “Josh Giddey: Road to NBA”, and the award-winning docuseries “Ball In The New Normal”. Douglass has more than 10 years of experience in the entertainment industry. Prior to the NBA, Douglass served as Head of Creative for Maker Studios SEA at The Walt Disney Company.
Luis Fuentes
Director Special Projects @Olympic Channel