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Bloomerang Academy: List Segmentation
Providing targeted communications to different donor groups is one of the cornerstone strategies in individual giving. This class will touch on strategy for list segmentation, building a plan to make sure every constituent is getting the right communication, and work through a simple foundation of four segments (non-donors, lapsed donors, new donors, and everyone else).
Please choose only one webinar to attend.
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Speakers

Heidi Atkinson
Product Analyst @Bloomerang
Heidi Atkinson is the Product Analyst at Bloomerang. She worked in the AmeriCorps VISTA program and as a fundraiser for several nonprofits before coming to Bloomerang. In her free time she volunteers with La Casa de Amistad and the Potawatomi Zoo in South Bend, IN.
Diana Otero
Host @Bloomerang