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Getting Back to Business: Balancing Brand with Sales in 2020
There’s a lot of uncertainty entering Summer 2020. Some cities have reopened, some are still closed, and some are looking at closing down for a second time.

Faced with this uncertainty, your customers are more fragmented than ever, so we’ve collected some key observations that will help you craft your marketing message and psychologically align with customers RIGHT NOW:

• People are experiencing “covid fatigue” and mortality salience, which makes them more extreme versions of their usual selves.
• Companies should focus on brand awareness and retention.
• Give your current customers the information needed to rationalize why you’re the best choice.
• Above all, now’s the time to TEST AND LEARN: Explore different customer segments, understand your new customers, and try new things. Think like a startup.

Sign up to reserve a spot.

Jul 8, 2020 10:00 AM in Central Time (US and Canada)

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Jake McKenzie
CEO @Intermark Group
Jake is the CEO of Intermark Group. His background is in psychology, which gives him an unparalleled view of changing consumer beliefs and behavior. He is considered a national expert on psychology-driven marketing and is highly sought after for presentations on these topics. Jake has helped shape successful brands such as Toyota, Krispy Kreme, Progressive Insurance, and hundreds of other flourishing companies around the country. He is an avid reader and outdoors enthusiast, in addition to being a father of four.
David Bridwell
People Scientist @Intermark Group
David is a people scientist who strives to understand how people are influenced and how they make decisions. He received his bachelor’s degree in neuroscience and his doctorate in cognitive neuroscience, where he examined how structures of the brain interact to process the environment. At Intermark Group, he helps ensure our creative is informed by behavior science and he uses applied psychology to help brands build deeper psychological connections with their customers.
Keith Otter
Chief Creative Officer @Intermark Group
After a short lived career as a professional soccer player and failed kids TV presenter, Londoner Keith decided to embark on a far more sensible career as an advertising creative. While working at some of advertising’s most prestigious agencies, Keith helped to shape some of the world’s biggest brands, winning almost every award known to advertising kind along the way. After nearly twenty years of cricket, jellied eels, chimney sweeps, and Morris Dancing, he decided to head for sunnier climes and new challenges on the “other side of the pond.” Since arriving at Intermark, he has raised the already high creative bar, helping the agency gain recognition from Cannes Lion, One Show, Communication Arts and The Webby Awards.