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Fitting a New Development Into The Fabric Of An Existing Community Key Planning Tools For A Successful Expansion
It can often be easier to plan a new campus on a clean slate than to make a vision for the future come to life, piece-by-piece within an existing infrastructure. We will use a complex campus that has been replacing itself in phases to present three key data sets that help assure that a development fulfills the vision, in this case, that the project fills a gap in the markets the community wishes to serve, meets market demand, and fits with the existing elements and pricing of the community.

In this webinar, you will learn:
• The foundational pieces of successfully redeveloping a campus in phases, and specifically the tools for fitting each phase into the fabric of the broader community
• How the vision for a community is kept on track throughout the master planning and development of various phases of redevelopment
• How exercises in pricing are applied to assure that a project stays in line with the community’s goals and the broader market
• Applications of consumer research to assuring successful design and marketing, even in the face of a pandemic

Presenters
• Jeanne LaRoe, Marketing Director, Givens Estates
• John Cowan, Executive Director, Givens Estates
• Karen Adams, Vice President, Market Intelligence
• Rob Love, President & CEO, Love & Company (moderator)

Apr 29, 2021 12:00 PM in Eastern Time (US and Canada)

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