This presentation aims to help digital PRs and SEO outreach specialists to track what really matters: outcomes. Digital PR is a powerful technique, but in the wrong hands can be woefully deployed and debase the public relations industry. We’ll help digital outreach specialists who have SEO objectives to focus on what really matters beyond “the link.”
Attendees will learn:
1. Why are true commercial objectives and impact often overlooked?
2. How digital PRs and SEO outreach specialists can measure beyond the link
3. How to use the AMEC Framework: adapting it for digital PR