With increased demands on advertising budgets and spend, with international players trying to find the right commercial models to address the market and grow neighbourhoods, what do the current key players need to do to stay relevant in the FTA space – which is after all the most significant segment of the African broadcast ecosystem?
Topics to be addressed:
• Digital strategy: FTA vs pay TV players
• Building FTA package: number of channels offered? Emphasis on type of content.
• STB offering vs advanced features (HD, DVR, VOD, Catch-up)
• Advertising models adopted to support FTA content? Challenges