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The Quickly Changing Landscape of Tech Demand Generation

00:56:00

Sep 29, 2020 01:01 PM

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Speakers

Edward Grossman
CEO and Co-Founder @Activate Marketing Services
Ed Grossman is Co-founder and CEO Activate, a marketing services agency focused on combining deep-buyer insights with a content-led nurturing methodology to engage prospects and convert them to customers. Ed Grossman’s background includes media, digital and editorial experience. Before Activate, Ed was the President of Business Technology Media at UBM Tech, where he was responsible for market-leading content brands such as InformationWeek. Ed has held positions at Ziff Davis, ZDNet, internet.com, Jupiterimages and The ACM.
Andrew Warren-Payne
Editor and Research Lead @MarketingCharts
Andrew produces the content and research at MarketingCharts.com, ensuring that its community of readers get the most relevant insights each day from across the web. During his career, Andrew has designed and produced research for major technology companies such as Adobe, IBM, ON24 and others. He previously led research efforts at Econsultancy and has been featured in a number of publications such as The Guardian, PSFK, Forbes, ClickZ and Marketing Week.