As a new nonprofit based in the Chicagoland area, Empowering Girls for Life relied heavily on a strong digital campaign strategy to get attendees and sponsors in the door. In this presentation, Lexi Roach will discuss the different digital strategies that her team used to get over 1,000 attendees each year to the EGFL conference.
Establishing a cost-effective digital marketing strategy for nonprofits
Building a social media presence from the ground up
Leveraging social media advertising to gain traction in the nonprofit space
Meet Lexi Roach
Lexi has been an advocate for women’s leadership and empowerment since her early days of college when she ran the Student-Athlete Advisory Committee and held a seat on the Horizon League Council as the first student-athlete on the committee. During her final year in college, a family friend asked her to help launch Empowering Girls for Life, a 501(c)3 nonprofit organization founded on the idea that young girls should be exposed to as many different women leaders as possible to show them what they are capable of accomplishing.