With the influx of healthier / plant-based and CBD options hitting the pet market, how can pet owners seek the right products for their furry friends? What are the effects of CBD on your pets and is it right for every pet? What does the science tell us and where are people getting it wrong?
Bootleg Avocado presents perspectives from veterinarians, manufacturers, and other experts that can help guide us through the latest trends in pets in the CBD space.
We will be co-hosting with Julie Suntrup, Chief Growth Officer, Day Three Labs.
A huge thank you to:
- Dr. Sarah Silcox, President, Canadian Association of Veterinary Cannabinoid Medicine
- Jason Nelson, Senior Marketing Director, Bluebird Botanicals
- Hilal Tabsh, Senior Vice President, Mary's Tails & Therabis
As former head of marketing for LivWell Enlightened Health, Julie Suntrup’s goal at Day Three Labs is to apply her diverse CPG, new product introduction, and regulatory product experience to the cannabis industry. Julie’s marketing expertise spans across alcohol, food/beverage, healthcare/pharma, and retail sectors, including: experiential, traditional and digital marketing platforms; new product introductions; brand positioning, identity + loyalty marketing; personae + channel plan development. Looking to mainstream cannabis and create brand differentiation, Julie’s foundational knowledge was shaped by over 10 years at Anheuser-Busch InBev. Julie has worked with multiple established and newly-forming brands across the Anheuser-Busch and Coca-Cola portfolios; Colgate / Tom's of Maine; Kellogg’s Brands; QuikTrip; Electrolux / Frigidaire; Bayer; and Regeneron, among others.