Diane Knoepke, Vice President, The Alford Group
Dr. Michael Moody, Johnson Center for Philanthropy, Grand Valley State University
Diane and Dr. Moody will discuss why Gen X and Millennial donors need to be a part of every not-for-profit's portfolio, directly and through their employers. Dr. Moody will share insights from his research on what drives giving among the next generation of donors. He will share specific, practical strategies for how to engage these donors and will challenge you to rethink donor engagement. Diane will share three key practices for helping corporate prospects engage their Gen X and Millennial employees through not-for-profit partnerships.
Dr. Moody's new book "Generation Impact: How Next Gen Donors Are Revolutionizing Giving" comes out October 2, 2017
CFRE Credit: 1 PT