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How to use content marketing to build brand engagement - Chris Goodfellow, Inkwell - Smart Cookies #19
Content marketing creates conversations and helps build communities. It plays a crucial step in today’s sales funnel.

In this Smart Cookies session, Inkwell founder Chris is going to share how to develop a content marketing strategy, from developing ideas and planning different types of content to marketing and SEO.

He’ll give practical examples of campaigns that you can learn from and share tips that you can implement straight away to get better results from the effort you invest in content marketing.

Inkwell creates extraordinary content that shares human stories to build and inspire communities of small businesses. That means working with brands from TSB to SimpleWeb and organisations like Greenwich University to help them grow their audience of small business owners.

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8:30am - Introduction
8:35-8:50am - Expert presentation
8:50-9:00am - Q&A and close
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Jun 18, 2021 08:30 AM in London

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