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Problem Framing // Target Audience & Problem Statement
Problem Framing is a process based on design thinking used to understand, define, and prioritize complex business problems. Regardless of what your outcomes are, problem framing will help you and your team make better decisions, faster.


Design Sprint Academy created Problem Framing as a preliminary step before a Design Sprint to maximize results, ensure effective outcomes, and make the investment in a design sprint worthwhile.


WHAT WILL WE COVER

In this webinar, we will cover the part from our Problem Framing process that focuses on defining the target audience for the design sprint and creating the problem statement.

We will also share a real project case study and teach step by step how to facilitate a Remote Problem Statement workshop.

WHO ARE THE HOSTS

John and Dana Vetan are the founders of Design Sprint Academy. For the past five years, they ran problem framing workshops and design sprints within companies like Adidas, Red Bull, Zalando, and trained teams within Google, International Monetary Fund, Roche, and Amazon.
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Speakers

JOHN VETAN
CEO @Design Sprint Academy
John Vetan has worked with some of the largest brands in the world including Adidas, Red Bull and HSBC. With years of hands-on experience building digital products behind him, he helps organisations around the world to innovate towards sustainable success.
DANA VETAN
Head of Training @Design Sprint Academy
With a background in behavioural psychology, Dana Vetan takes a scientific approach to training that enables participants to build their confidence, overcome their biases and walk away with skills that deliver real-world outcomes.