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Bloomerang Academy: The Importance of Retaining First-Time Donors
Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second.

In this session, nonprofit technology veterans Steven Shattuck and Jessica Hartnagle will make the case for why development professionals should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates and high donor lifetime values.

You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use!

<p>Learning Outcomes:
- Explore current research on donor loyalty and retention
- Understand the importance of donor lifetime value
- Learn new donor communications techniques that get the second gift

Jan 5, 2021 11:30 AM in Eastern Time (US and Canada)

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