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MAKING FINANCIAL SENSE OF COMMUNICATION Determining the value communication brings to your organization
How much an organization invests in its PR and communication efforts depends on the value
they create for the corporation or brand.
Most non-communication executives, however, find determining the value a mystery because
they are often plied with metrics such as PR Value (Advertising Value Equivalent derived
metric), Reach and Engagement that shed little light on how communication adds value to the
organization’s marketing or reputational objectives.
This mystery has deepened now that the influence of traditional mainstream media has been
disrupted by the rise of social media and content creators.
The International Association for the Measurement and Evaluation of Communication (AMEC) is
the world’s largest media intelligence and insights professional body. Since it was founded in
1996, it has relentlessly advanced cutting-edge ideas, frameworks and tools to make
communication measurable and demonstrate its value to organizations.
In this Measurement Month of November Maverick together with AMEC is delighted to host
AMEC Chairman Richard Bagnall, Chairman of AMEC, to share with Indonesia’s
communications professionals how to measure effectively to share his thoughts on how to make
financial sense of communications efforts.
Sharing the floor with Richard is Junanto Herdiawan, Director of Communication Department
at Indonesia’s central Bank, Bank Indonesia.
The webinar will be moderated by Maverick Indonesia Managing Partner Ong Hock Chuan.

Nov 24, 2021 04:00 PM in Jakarta

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: AMEC.