Social and Emotional Learning. Whole Child. Non-Cognitive Skills. Character. There are many different terms in play for this work, which is intended to help children learn skills they need to succeed in school, in work and in life. During this session, results will be shared from a recent market research project conducted by EDGE Research that explored how K-12 educators, out-of-school time leaders, and parents think about SEL. Researchers also explored how these groups responded to different ways of framing the benefits of SEL. The findings are based on research, interviews with 45 field leaders, a survey of 1,600 professionals, and focus groups.