This two-hour workshop includes a high-level overview of various theories that serve as the foundation of digital marketing, as well as a deep dive into specific marketing channels and the most important tactics for improving each channel’s performance.
Geared towards automotive professionals who have experience in digital marketing but are looking to scale up their efforts and advance their strategies, the interactive program includes specific tangible strategies that participants can be apply to their businesses immediately. Led by Jim McKinley of (un)Common Logic, the session will cover the principles of digital marketing, how to make better decisions by tracking analytics and trends from leading digital marketing channels.
The cost to attend this workshop is $25.00 per person. Never before has SEMA presented such a detailed session that targets the needs of specialty equipment individuals and businesses, providing the rare opportunity for those who are already familiar with digital marketing to advance their campaigns.