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Tencent advertising: How to reach Chinese international students on WeChat, Qzone, Tencent News and Co
Navigating China’s dynamic media landscape can be difficult for international education marketers. There’s a lot to learn and making the wrong channel choices could mean a serious setback for your institution’s international recruitment goals in China and lost opportunities.

At Sinorbis we are committed to helping you navigate China’s complex digital ecosystem. That’s why we are delighted to be joined by Silvia Zeng, Senior Business Development Manager at Tencent in our upcoming webinar session.

As an attendee in the session on ‘Tencent advertising: How to reach Chinese international students on WeChat, Qzone, Tencent News and Co’ you will:
• Get an overview of the Tencent advertising network
• Learn what channel is most suited for different education campaign types and creatives (lead generation, awareness, open day promotions, etc.)
• Receive recommendations for defining your education campaign strategy and target audience
• Learn how to align your campaign budget with your campaign goals
• Hear from relevant case studies.
The presentation will be followed by an audience Q&A session facilitated by Sinorbis COO, Dandan Cheng.

Don’t miss out! Register today!

Sep 24, 2019 01:00 PM in Canberra, Melbourne, Sydney

* Required information


Silvia Zeng
Senior BD Manager of Overseas New Market, International Business Group @Tencent
Silvia has more than 6 years of experience in business development and marketing launching mobile business solutions internationally. Currently she is responsible of developing overseas new market for Tencent including Australia, New Zealand, Middle East, Russia etc. She has extensive experience in digital marketing across travel, retail and education field, and has successfully helped more than 100 overseas marketers from new markets to enter into China market with Tencent ecosystem covering advertising, cross-border payment and cloud solutions etc.
Dandan Cheng
COO and Co-founder @Sinorbis
As the COO and one of the co-founders of Sinorbis, Dandan is responsible for business operations and customer success. She is a cross-border leader with deep expertise in Chinese market entry strategies and business operations. Prior to joining Sinorbis, Dandan was the VP and MD of Asia for HotelClub where she successfully expanded the brand. Under her leadership, China quickly grew to represent 10% of HotelClub’s global business in its 1st year of market entry. Before HotelClub, Dandan worked for eBay for 8 years, the latest as GM of China. She built their cross-border exporting business from scratch, connecting China supply to global online shoppers, and transformed it into a business worth hundreds of millions of dollars and the 5th biggest revenue centre for eBay globally.