Entrepreneurs’ today don’t need to build a manufacturing plant to start a business. They need less money to build prototypes, prove that it works, prove there is a market and show a potentially profitable business model before scaling. The road maps have changed but the core has stayed the same. Why will your customers buy it?
Whether you want to sell a new kind of transportation system, a new app or a life saving device, you’ve got to develop your idea into a product that customers are willing to pay for.
· Do you try to develop the product in house, or do you outsource the development?
· How do you fund your product development?
· How do you make sure you’re developing the right product for your market?
The panelists have deep experience in developing and investing in different types of products in life sciences and high-tech. Our discussion will offer guidance in matching your product to your market and practical suggestions for making the most of your development budget. Listen to our speakers share a few stories from their own product development adventures and effective advice for avoiding product development pitfalls.