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Holiday Rush: How to develop a killer app monetization strategy for this holiday season
Q4, and most especially the holiday shopping season, is make or break for a huge number of brands and consumer products. Because of this, the holiday season sees the highest CPMs of the year, which is why it’s crucial for publishers to develop an advertising monetization strategy before the holidays hit.

Join us Wednesday, November 14 from 10:00am - 11:00am PT // 1:00pm - 2:00pm ET for a deep dive into the habits of holiday shoppers, holiday players, and holiday travelers, and learn how to boost your ARPDAU and eCPM over the holidays.

Nov 14, 2018 10:00 AM in Pacific Time (US and Canada)

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Speakers

Natalie Portier
Evangelist @Appodeal
With over 10 years of experience in business operations, tech development and marketing, Natalie offers a razor-sharp focus and invaluable perspective first as Appodeal’s COO, and later as Evangelist.
Kay Gruenwoldt
VP Business Development @GameRefinery
With a broad background in the entertainment industry for more than 20 years that includes executive positions in Marketing, Product Marketing, Sales, Design and Development on multiple platforms, Kay contributed to dozens of games, and brings a breadth of experience to his current role as VP Business Development at GameRefinery.