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Drive insights and create even greater business value
During this webinar, you'll learn how to create, implement, and measure data-driven integrated marketing communications (IMC) campaigns. Because, like it or not, we often mistakenly find ourselves defining strategies based on our assumptions long before we see the numbers that should be informing them.

After attending this webinar, you'll understand how to: 

-Identify your target audience
-Set goals and objectives that align with your business 
-Develop strategy based on research and planning 
-Identify tactics and include them in your project management
-Implement tags and work with various communications technology
-Create your own measurement framework 
-Schedule time to analyze and improve your campaigns 
-Build beautiful reports and dashboards to share with your C-Suite

Feb 8, 2017 10:00 AM in Pacific Time (US and Canada)

Webinar is over, you can not register now. If you have any questions, please contact Webinar host: IABC Staff.