Recent data show that the COVID-19 impact on household wealth has been dramatic. Net worth across the country has increased by 1 trillion dollars, approximately half of which comes from real estate gains. Another key trend has been the significant increase in deposits. But the impacts on Canadians’ financial status have not been the same across the country, with significant variances by region.
In this webinar, we will examine:
• Financial changes across various geographic and demographic dimensions, as well as by asset/debt type, to give a more fulsome understanding of the financial impact on Canadian households
• Evolving investment behaviour, spending power, debt levels and net worth of consumers
• The opportunities to leverage and connect new data sources, including big data, to wealth data for more targeted marketing and improved customer experiences