Although ABM spend has risen dramatically over the last year, many B2B marketers still face internal challenges to get budget. Tav Tepfer, our Chief Customer Success Officer is joined by our Global Key Account Director, Doug Yeamans to discuss:
• How to get leadership buy-in for ABM
• Measuring and proving ROI for ABM
• Overcoming internal obstacles and idea killers
About this event
This 30-minute live presentation is part of a webinar series aimed at demystifying ABM. We’ve helped hundreds of B2B marketing leaders in complex sales organizations win budget and build successful ABM programs to grow key accounts. Tav and Doug will share their experience, provide tips, and take any questions during the webinar.