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How to Win ABM Budget
Although ABM spend has risen dramatically over the last year, many B2B marketers still face internal challenges to get budget. Tav Tepfer, our Chief Customer Success Officer is joined by our Global Key Account Director, Doug Yeamans to discuss:

• How to get leadership buy-in for ABM
• Measuring and proving ROI for ABM
• Overcoming internal obstacles and idea killers

About this event
This 30-minute live presentation is part of a webinar series aimed at demystifying ABM. We’ve helped hundreds of B2B marketing leaders in complex sales organizations win budget and build successful ABM programs to grow key accounts. Tav and Doug will share their experience, provide tips, and take any questions during the webinar.

Jul 28, 2021 10:00 AM in Central Time (US and Canada)

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Speakers

Tav Tepfer
Chief Customer Officer @Jabmo
Tav has worked with many of the world’s top 100 manufacturing and life science companies in building successful account-based marketing strategies.
Doug Yeamans
Global Key Account Director @Jabmo
Doug helps global enterprises get the most of their account-based marketing investments by implementing proven ABM methodologies. He regularly works with B2B marketers in life sciences and pharmaceutical companies and helps them grow their key accounts.