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The Seamless Customer Journey
2021 is the year where OEMs and Dealers prioritize their customer journey, removing friction points and creating a seamless end-to-end experience.

Statically it has been proven that a customer’s experience will impact their loyalty, spend and sentiment towards a brand… so now it is time for auto to take on the ‘Amazon’ effect.

Join this live webinar as OEMs and Dealers share how they are creating a 360-degree view of the customer to deliver the most connected experience both online and offline, from shop and explore to service.


In this webinar, we will unite three industry marketers to share how they are developing new models, thinking outside of the box and adjusting to the customer of 2021 and beyond.

Change is happening … and this webinar will kick start the year with how…

Speakers include:

Robert Skinner, Lead Technology Strategist, FordDirect
Andrew Pine, Global Director, Excite - CX, Porsche Cars North America
David Green, Chief Digital Officer, Lynk & Co
Moderator: Roger Lanctot, Director Automotive Connected Mobility, Strategy Analytics

Mar 11, 2021 10:00 AM in Eastern Time (US and Canada)

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