webinar register page

Webinar banner
Tire Knowledge 301: Common Causes of Balancing Process Errors and How to Avoid Them
Unbalanced tires are a common problem that can cause vehicle vibration. Learn what the most likely problems are, problems with the balancing process and how to avoid them during the webinar on April 22 at 12:00 p.m. PDT. Featuring an expert panel of wheel and tire professionals, the webinar will help participants know how to better answer customer questions and explain the situation in a way that will gain customer confidence, understanding and trust.

Mike Lusso of Hennessy Industries will participate as moderator, while the panel includes Keith Buckley, Good Year; Kent Hobson, Sams Club; and Kevin Keefe, Hennessy Industries as they discuss the mechanics of tire balance vs. unbalance, vibration-inducting factors which can mimic unbalance, and share best practices to minimize vehicle vibration.

Attendees will benefit from attending this event live by asking questions and engaging with the presenters during the event in real time.

Apr 22, 2021 12:00 PM in Pacific Time (US and Canada)

* Required information

By registering, I agree to the Privacy Statement and Terms of Service.



Mike Lusso
@Hennessy industries
o Manufacturing and product engineering with Hennessy industries for 14 years, having focus on solving automotive wheel assembly balancing and tire changing solutions. I have worked with many customers to improve Wheel balancing best practices and shop value stream improvements. Addition to current role with company, have been an active volunteer in the industry to manage the ever-changing environment we all face.
Keith Buckley
Innovative Automotive Engineer @Goodyear Tire & Rubber Co.
Innovative Automotive Engineer with a specialty in Tire Performance and Tire/Vehicle Interaction. Strong strategic thinker and team builder. Desire to use real world Product performance data to improve future products, reduce costs, improve financial performance and increase customer repurchase intent. Areas of Expertise * Managing and Mentoring Field Technical Engineers * Deploying Field Engineering Resources based on sound Business Criteria across business units * Customer/Consumer Relations * Passenger & Light Truck Tire Development * Passenger & Light Truck Tire Testing * Passenger and Light Truck Tire Product Performance * Tire/Vehicle Interaction * Automotive Engineering * Consumer Tire Marketing
Kevin Keefe
Manufacturer of COATS and AMMCO wheel service equipment @Hennessy Industries
• Kevin joined Hennessy in 2001 as Group Marketing Manager, Tire Service and was appointed Vice President of Marketing in 2007. In September 2014, Kevin took on the newly created position of Vice President, Service & Sales Support with responsibility for Field Service, Customer Service & Inside Sales in the U.S. and Canada. Over his nearly 20 years in the industry, he has trained thousands of individuals, from the shop floor to the boardroom, on how to deliver the best results for customers through the use of proper balancing techniques.