Hosted by Natalia Cardenas, master mixologist and WSWA Wholesaler Iron Mixologist winner, this webinar will engage a panel of experts to explore what goes into a thought-provoking and compelling label.
Hear from wine and spirits branding thought-leaders who have mastered consumer engagement with a combination of imagery and words. They call it creative design but some call it “art.” Also, hear from wholesalers and brand developers as to how a label can gain attention and really stand out on the shelf. If branding is “your thing,” this is a webinar for you.
• Natalia Cardenas, Beverage Development Manager, Breakthru Beverage Group
• Andre Mack, first African-American to be named Best Young Sommelier in America by Chaine des Rotisseurs and lead designer for Maison Noir Wines
• Jeff Kozak, CEO of WhistlePig Whiskey, label trailblazer, and industry veteran
• Lauren Blanchard, Wine and Spirits Brand Builder and General Manager, Savage & Cooke