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Labeled for Success: What Goes into a Label?
Hosted by Natalia Cardenas, master mixologist and WSWA Wholesaler Iron Mixologist winner, this webinar will engage a panel of experts to explore what goes into a thought-provoking and compelling label.

Hear from wine and spirits branding thought-leaders who have mastered consumer engagement with a combination of imagery and words. They call it creative design but some call it “art.” Also, hear from wholesalers and brand developers as to how a label can gain attention and really stand out on the shelf. If branding is “your thing,” this is a webinar for you.

• Natalia Cardenas, Beverage Development Manager, Breakthru Beverage Group
• Andre Mack, first African-American to be named Best Young Sommelier in America by Chaine des Rotisseurs and lead designer for Maison Noir Wines
• Jeff Kozak, CEO of WhistlePig Whiskey, label trailblazer, and industry veteran
• Lauren Blanchard, Wine and Spirits Brand Builder and General Manager, Savage & Cooke

Mar 10, 2021 01:00 PM in Eastern Time (US and Canada)

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Wine & Spirits Wholesalers of America.