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Personalize Your Recruiting Messages with Candidate Personas
Prospective candidates are often bombarded with recruiting marketing messages that all sound about the same - “grow your career with us,” “make an impact,” “work with smart people.” In today’s market, your messaging needs to be personalized in order to be heard.

Stand out from your competition by delivering the messages that matter most to your specific talent audience. Creating marketing personas for your key talent segments will allow you to develop targeted messaging that resonates with your audience. Personas can be used to personalize your messages in job advertisements, on your career site, in your social media posts, and in all of your candidate communications.

Join Kara Yarnot, HireClix’s VP of Strategic Consulting Services, for this webinar and learn:
-Why marketing personas are important
-The key elements of a persona
-How to conduct persona research
-How to use the personas in your recruiting marketing messages

Mar 16, 2021 01:00 PM in Eastern Time (US and Canada)

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Kara Yarnot
VP Strategic Consulting @HireClix
Kara Yarnot is Vice President, Strategic Consulting Services at HireClix. Kara has over 17 years of experience in talent acquisition at Fortune 500 companies such as SAIC, Boeing, and Intel. She founded Meritage Talent Solutions, a strategic recruitment consulting firm, in 2013 to bring innovation & disruption to the talent acquisition industry. In 2017, HireClix acquired Meritage and Kara joined the leadership team. Her areas of expertise include recruitment strategy, technology evaluation and selection, social recruitment, talent branding, process and technology optimization, and ROI evaluation. Kara is a frequent speaker at industry events. She holds an MBA from the University of Maryland and a bachelor’s degree from Carnegie Mellon University. When not focused helping clients innovate, Kara can be found volunteering for canine rescue organizations (she has 2 rescue pups), training for her next half-marathon or Ragnar relay, or traveling the world in search of the best wine.