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Any library worker can be a hero and use book displays or online book lists to market their library's collection, revealing the hidden gems on their shelves and introducing patrons to materials they may have missed. In addition, book displays, both in the library and online, can tie your programs, partnerships, and library services into your collection. Attendees will learn how to craft displays and lists that are effective in promoting the theme or message behind the display while also gaining tips on making these tools include those titles which could benefit from more attention. Join Passive Readers’ Advisory expert Lila Denning for an hour of all the ways that you can promote your library’s collection with better book displays. Book displays are a fun, creative marketing technique that any library can use. Learn how to create book displays that will draw readers in and help them to find those titles that don’t get enough attention. Attendees will learn how to: ● Understand what are the features of a great book display and how to craft them with a focus on marketing your collection. ● Discover ways to use book displays to promote services, ongoing and special programs and events while also bringing attention to titles that have been overlooked ● Identify opportunities to fit in book displays all over your building, even in smaller libraries with limited space. Lila Denning is a library in Florida specializing in Passive Readers Advisory for patrons of all ages. She is the acquisitions coordinator for the St Petersburg Library System and has worked in circulation, reference, and youth services. She serves the volunteer coordinator for the Horror Writers of America. You can find her on Twitter @Vantine and on BlueSky @Vantine.bsky.social. On her blog, bookdisplays.blogspot.com, she talks about ideas for book displays and other forms of Passive Readers Advisory and how to best use it to serve your patrons.