Forget everything you know about volume and cost-per-action.
If you want to grow, you want to be pushing growth at an uncomfortable CPA to see bottom line impact.
With rising ad platform spend, how do you drive volume to see bottom-line results?
We’re thrilled to introduce Emma Aitken, Head of Performance Marketing at allplants and Andrea Sericola, the Commercial Director and Partner at Digital Performance Marketing agency, TRGT Digital to discuss how to:
- Hit acquisition targets against external unknowns
- Cope with rising spend in the ad platforms
- Manage stakeholders on rising CPA
Emma and Andrea will be joined by our very own Head of Customers, Sally Ritchie, who brings over 8 years of experience in digital across agency and client-side (Mindshare, ASOS, and most recently Dyson, as Head of Media Technology).
Registrations are limited to 100 to make sure we deliver the most value.