The content of this webinar isn’t designed to scold you for ignoring or misunderstanding older people in your Digital planning, but rather to help you grow your market share. The ‘longer lives’ megatrend has opened up a powerful, high-spending category of 50 to 75 year old’s who buy and behave differently to other age segments. These are the ‘New Old’.
In Australia, this is about 3.2M people who hold around 70% of the disposable income. They’re healthy, wealthy, social, online and looking to enjoy life. Unfortunately, many marketers haven’t noticed this seismic shift and continue to ignore this growth segment. The problem, of course, is that if 50+ is not on your radar, you’re not on theirs either. And that’s money left on the table.
Hootsuite’s 2021 Social Trends Report says: “Marketers that diversify how they reach this increasingly digitally-savvy and lucrative demographic can leapfrog other organisations that are still blinded by ageism and stereotypes”.
If you’d like to educate yourself on how to market to the ‘New Old’, come along to our webinar and invite your colleagues too.
In this 45 minute webinar, Jeff Sanders, Partner of Fifty Not Out will discuss:
- Six principles that will address the new ageing megatrend
- Money talks — and older adults dominate the conversation
- How to communicate with the New/Old
- Digital First … not Digital Native
- Culturally connected … not just the same way as their kids
Friday, 5th March
Your own home via Zoom
10:00 am: Presentation commences
10:45 am: Q&A
11:00 am: Concludes
Once you register, you will receive a unique link to join our Zoom webinar. We’ll also send you the recording after the event.
Feel free to invite your friends and colleagues too. This webinar is open to anyone who’d benefit.