Trade Promotion Management solutions have been around for a long time with various levels of success. Still, many consumer goods companies are managing their TPM efforts in Excel. Trade spend still accounts for a significant chunk of the P&L, and consumer trends are only making the challenges greater. In this session, we will take a look at some of the key trends in consumer goods, examine how the process is being managed and make the case that investing in your TPM solutions today is money well spent.
Why is TPM still important
Promotion Planning Process
Settlement and Analytics
Connecting TPM into the supply chain.