The arrival of OTT players on the African market creates numerous challenges for telecom operators and broadcasters which led them to exploit the untapped potential of OTT services market by either launching standalone offers or complement with existing setups.
Topics to be addressed:
• Main drivers for the growth of VOD markets in SSA
• Local content vs international/genre
• Content positioning and strategy: position among competitors?
• Consumer engagement: both on an OTT & Telco point of view
• Telco strategies based on African country’s needs (bundle offers/ pricing strategies/ partnerships)