Turning customers into true champions is often the ultimate goal of Customer Success organisations. In order to drive engagement early in our relationship with customers, we sometimes borrow techniques from Customer Marketing. This webcast will cover:
- What is customer engagement
- Why user engagement is important early in the lifecycle of any customer, regardless of its size and segment
- How to build a Customer Marketing model that positions senior stakeholders and users to become your true fans from their first days on your product and strong champions in the long term
Laura Bibby, an experienced Customer Marketer and pioneer of numerous user engagement programmes, will show us how Customer Marketing techniques can be useful in the everyday life of any Customer Success Manager.