Brand authenticity - A flag all companies try to fly high to varying levels of success. What are the drivers of perceived brand authenticity? How can it be achieved? How can service and luxury brands capitalize on authenticity to elevate the experience? Join EHL's Assistant Professor of Marketing Florent Girardin and Ipsos' Chief Commercial Officer Asia-Pacific Arnaud Frade as they dive deep into the topic, digging both into research and consumer insight!