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2020 in Clear View: Trends Shaping the Year Ahead
It's not just a new year but also a new decade and we are all wondering what the roaring 20s will bring. As businesses continue to transform to create experiences to attract and keep their customers, the customer experience management market is predicted to reach USD 2.91 billion by 2026 with research and development in customer experience management contributing to market growth, according to a Fortune Business Insights study. While nobody has 2020 vision on how the coming years will unfold, there are plenty of signals suggesting the road ahead.

Join Zoe Dowling, Ph.D. as she discusses key trends for 2020, fueled by her experiences at this years Consumer Electronic Show (CES), and reflects on the wider implications to marketing, customer experience, and insights.

In this webinar, we will discuss:

- Tech trends seen at CES
- Impact on Marketing and Customer Experience
- Implications for research and insights

Jan 23, 2020 11:00 AM in Eastern Time (US and Canada)

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Zoe Dowling, Ph.D.
SVP Research @FocusVision
An eclectic blend of researcher, technologist, sociologist, and marketer with a rich background across functions, industries and countries, Zoe has specialized in the online world since the late 1990s. She specializes in respondent engagement for web and mobile surveys, as well as qualitative approaches related to online communities and interview techniques. A scholar of innovation, she actively combines traditional and out-of-the-box research approaches to adapt effect methodologies to a changing world. Zoe recently authored the new MRII University of Georgia online course, Emerging Methods and the Future of Market Research, and serves on the MRII Board of Directors. She is a regular speaker at webinars and industry conferences including ESOMAR, IIeX, MRMW and Quirks on topics relating to consumer insights, new technologies, and storytelling.