"Find an insight, articulate a strategy, create some value, see what happens." This is global marketing strategist Thom Kennon's deceptively simple yet effective formula. But how do you find that insight? What makes it fresh? And how does it all play in "a world brutally mediated by platforms and ephemeral attention"? How does business growth take place?
Join FocusVision's Zoe Dowling, Ph.D. and Thom Kennon, Founder at Free Radicals Marketing and Adjunct Professor at New York University and Yeshiva University, in what promises to be a lively discussion around the value of the insight, fresh approaches to uncovering them, and translation into strategic direction for brand and business growth.
In this webinar, we will cover:
- Marketing strategy in today's world of change
- The role of insights, and how to uncover fresh ones
- How business growth needs to equally consider product, brand, and business