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Panel Discussion: Conversations with Transformative Researchers - How Research is Changing and What It Means
In our freshly released 2nd annual 'How You Research' study, we saw some interesting year-on-year changes - an increase in many of the research areas that you are exploring, especially Customer Journey research, a continual keen interest in all aspects of mobile research, a decline in the use of in-person focus groups and heightened frustrations with budget.

Join FocusVision's Zoe Dowling, Ph.D. as she leads a panel discussion that includes Shelly Bouren, Research Manager at the Detroit Pistons and Tiffany Ng, Senior Manager, Consumer Insights at Experian, Krista Hilton, Ph.D., Senior UX Researcher & Ethnographer at ADP, discussing the findings, how it relates to their experiences within their companies, and how the role of the transformative researcher is evolving.

In this webinar, we will cover:

- Whether we are seeing the death of the in-person focus group
- The biggest frustrations facing enterprise researchers today
- How technology can help researchers

Sep 26, 2019 11:00 AM in Eastern Time (US and Canada)

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Shelly Bouren
Research Manager @Detroit Pistons
Shelly leads research and insights for the Detroit Pistons, supporting data-driven decision making throughout the business organization. Working with ticket sales, corporate sponsorships, operations, marketing and entertainment; she is passionate about giving fans the best possible experience while maintaining continuous focus on revenue. Prior to working with the Pistons, she spent several years in marketing and advertising support for automotive and financial services brands. Shelly has a master's degree in Business Analytics and a bachelor’s degree in Marketing and Advertising.
Tiffany Ng
Senior Manager, Consumer Insights @Experian
Tiffany Ng's passion for exploring the WHYs of human behavior can be traced back to her voracious curiosity to understand the effects of socio-economic inequality. This led to degrees in Psychology and Sociology at UCLA. As a research, Tiffany's ability to tell stories about consumer experiences has gained her respect in different industries, including automotive and fintech. Her last 7 years at Experian's direct-to-consumer business heading up Consumer Insights have been focused on putting the consumer at the center of strategic initiatives. Tiffany's focus on agile/automated platforms to support traditional objectives enables her team to deliver quicker/more insights. Tiffany has been seen speaking at different market research conferences across the country and her unique perspective on market research has been featured in Quirk's.
Krista Hilton, Ph.D.
Senior UX Researcher & Ethnographer @ADP
Krista is a Sr UX Researcher & Ethnographer at ADP within Global R&D, leading an enterprise-wide contextual inquiry program. A qualitative methodologist by trade with nearly 20 years of research experience across many industry verticals, Krista considers herself a strategic ninja, seamlessly connecting human behavior and technology. With a deep passion to understand what she coins the "emotion of things" (EoT), Krista prides herself on finding those spaces of authentic connection with her users, with the end goal of driving delightful client experiences.