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Mobilize Me!! - Mobile Survey Design Enhancements
Mobile Survey Design. We've got this, right? Well, not quite. While we've learned a lot over the years, we continue to learn more all the time. And as mobile design evolves, we continually need to monitor whether we are making the best use of the small screen. This is as important for data quality as it is participant experience.

Recent research-on-research jointly conducted by Martiz CX, Dynata, and FocusVision, sampled nearly 3,000 survey respondents to better understand the preferences of mobile and non-mobile respondents and explore optimal ways to present multi-attribute grids, NPS, lists and pagination.

Join Martiz CX's Ted Saunders, Dynata's Roddy Knowles, FocusVision's Zoe Dowling, as they discuss the research findings and the displays that improve respondent experience and capture higher quality responses.

In this webinar, we will cover:

- Where we are with mobile completion rates
- Findings from the research-on-research
- The need to continually review and evolve mobile survey design best practices

Jul 25, 2019 11:00 AM in Eastern Time (US and Canada)

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Speakers

Zoe Dowling
SVP Research @FocusVision
An eclectic blend of researcher, technologist, sociologist, and marketer with a rich background across functions, industries and countries, Zoe has specialized in the online world since the late 1990s. She specializes in respondent engagement for web and mobile surveys, as well as qualitative approaches related to online communities and interview techniques. A scholar of innovation, she actively combines traditional and out-of-the-box research approaches to adapt effect methodologies to a changing world. Zoe recently authored the new MRII University of Georgia online course, Emerging Methods and the Future of Market Research, and serves on the MRII Board of Directors. She is a regular speaker at webinars and industry conferences including ESOMAR, IIeX, MRMW and Quirks on topics relating to consumer insights, new technologies, and storytelling. Connect with Zoe on LinkedIn: https://www.linkedin.com/in/zoedowling/
Roddy Knowles
Director, Product & Innovation Research @Dynata
Roddy serves as Director, Product & Innovation Research at Dynata (formerly Research Now - SSI), where he focuses on mobile research design, analysis, and methodology. For more than 10 years, Roddy has concentrated on providing actionable insights from point-of-experience research. He specialized in ethnographic market research prior to turning his focus to mobile. In 2014, he was named one of "20 Researchers You Need to Know" by Survey Magazine. Roddy holds an MA from Boston University and has an extensive academic background in the social sciences.
Ted Saunders
Digital Solutions Manager @MaritzCX
Ted is frequently relied upon within MaritzCX for his expertise in all aspects of digital data collection. He has designed and managed many mobile research-on-research projects in collaboration with clients and external vendors to better understand the challenges mobile respondents face and identify best practices for web survey programming within the limits of the small screen. Results of these studies have been shared at many industry events. Ted has a BSBA from Saint Louis University and an MBA from Washington University in Saint Louis.